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Color and Fashion: Effects on Mood
Color and Fashion: Mood
By Paige McKirahan
Welcome back, TalkingFashion readers! Does our last black and white article have you feeling down? Did the Pantone colors make you feel energized and excited? Artists and psychologists alike have come to the conclusion that colors tend to have a powerful effect on one’s mood and emotions. Like clothing, color can be an impactful communication tool that can convey feelings and prompt action; we have to ask now, though, how exactly does color affect our moods and behaviors?
Despite the fact that the perceptions regarding the emotional effects of color are relatively subjective, some have deep rooted connotations. For example, warm colors such as red, orange, and yellow can evoke a range of emotions from comfort to anger. Cooler colors, such as blue, purple, and green, tend to prompt feelings of calmness or sadness. In fact, blue is considered to be the most highly favored color; its association with good things like clean water, clear skies, or beautiful gemstones give it this popular reputation. People typically prefer colors that they associate with things they consider to be good or things they love, and this preference can influence their purchases tenfold.
Even though it seems as if there should be a wide range of research supporting claims about color and their connotations, the psychology behind color and mood is relatively undocumented. Regardless, it is important to continue delving deep into the study of these preferences in order to further understand human nature. Read on below to see how each color is said to affect emotions (as well as some pieces in our shop that can help you test the effects of these hues)!
Black:
Though black tends to be highly associated with feels of evil and unhappiness, it can also have more positive connotations regarding power, professionalism, and mysticism.
Blue:
Other than sadness, blue is commonly associated with good things like calmness, loyalty, and tranquility.
Red:
Some feel that red can correlates to more intense emotions like passion, aggression, love, or excitement.
Green:
Envy is one color most widely associated with green, but it can also prompt feelings of hope and success.
Yellow and Orange:
As one of some of only colors with no real negative connotations, yellow and orange hues both tend to cue feelings of happiness, optimism, and energy.
Purple:
As a cool color, purple has undertones that point to luxury, wisdom, wealth, and royalty.
White:
When looking at white, expect to associate it with ideas of purity, innocence, and cleanliness.
Keep an eye on the blog this week for more discussions of color, pattern, and style in fashion!
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Prints & Why We Love Them
Prints & Why We Love Them by Morgan Watkins
Have you ever slipped into a classic striped sweater and felt an indescribablesense of cheer? Is your favorite silk scarf abundant in paisley print? With designers far and wide dropping collections dripping in patterns, like Carolina Herrera’s Spring 2019 show clad with plaid and bursting with polka dots, it’s safe to say that prints bring out the best and brightest in fashion. But what is it about patterns that make people feel such joy? And where did these staple prints come from? Keep on reading to learn more about patterns in fashion.For as long as civilized man has roamed the Earth, clothing have served as a sign of wealth and status. The way you dress says a lot about who you are as an individual, and in that same vein, colors speak volumes as well. For example, bright colors, like red or yellow, evoke high levels of energy and happiness. Psychologically, those colors, and a plethora of others, trigger the release of dopamine, the chemical related to pleasure and happiness. Put these colors together into an aesthetically pleasing pattern and boom — euphoric happiness. Something to consider, though, is that prints aren’t for everybody. In a study done by the Psychology of Fashion, it was noted that optimists prefered prints while those with less of a sunny disposition were opposed. “One of the biggest differences was rooted in the trait of neuroticism,” noted TPOF writer, Natalie Ovadia. “Those who loved prints were more optimistic, worried less and found it easier to stay in a good mood, while those who disliked prints were more prone to anxiety and worry, but were more creative and fashion-forward.”
(Image from https://www.fashiongonerogue.com/jessiann-gravel-summer-prints-fashion-editorial/)
Arguably one of the most popular, peppy patterns are polka dots. According to Artteca, polka dots were first referenced by Godey’s Lady’s Book, a popular magazine from the early 1800s. It was in 1857 that the magazine made mention of the pattern, which was printed on a scarf. By the beginning of the 20th century, polka dots made a splash when Miss America Norma Smallwood wore an iconic spotted swimsuit in 1926. Just two years later, Minnie Mouse was drawn in her signature polka dot get up. This lead to dotted mania in the 1930s, manifesting in the forms of ribbons, dresses and bows.
(Image from https://talkingfashion.net/products/copy-of-sail-boat-nautical-figural-whimsical-red-blue- white-beige-vintage-clip-earrings)
Although they initially served as a symbol of condemnation, stripes were another pattern that rapidly rose to fame. Originally worn by prisoners, prostitutes, and hangmen in Medieval Times, stripes weren’t truly accepted by higher class society until Queen Victoria dressed her dashing son, Albert Edward, in a striped sailor suit for a trip on the Royal Yacht. Around this era, the navy seamen of Northern France adopted knit and wool sweaters with horizontal blue and white stripes as their primary uniforms. Inspired by the fashion and nautical themes of these mid-19th century sailors was the one and only Coco Chanel. In 1917, the designer featured a collection straight from the sea with stripes galore. Stripes gained big screen exposure in 1953, thanks to Marlon Brando inThe Wild One. James Dean also brought stripes into the spotlight in Rebel Without a Cause, along with renowned artists Pablo Picasso and Andy Warhol sporting Breton striped tops. The popular print became a style staple for the ladies of Hollywood as well, as Audrey Hepburn and Brigitte Bardot clung to their signature stripes as if their lives depended on it.
Another trend adored by print lovers the world over is the oh-so classic plaid. The oldest remnant of plaid printed fabric dates back 3,000 years, and was discovered with the remains of a mummy that was buried within the western Chinese desert. Fast forward to 1500, plaid was referred to as “tartan,” and worn prominently by the Scottish military. It wasn’t until the British and Americans started creating tartan fashions of their own that the pattern was renamed plaid. The print became really hot in the 60s when the surfer rock band, The Beach Boys, popularized plaid by sporting printed Pendleton shirts. By the 70s, the pattern was pretty much everywhere, from power suits to TV shows like Charlie’s Angels and The Brady Bunch. With the rise of grunge style and music in the 90s, plaid continued to shine as a classic pattern staple for everyone from Kurt Cobain to Britney Spears.
(Image from https://talkingfashion.net/products/copy-of-vakko-designer-scarf-brown-tuxedo-burgundy -red-navy-long-silk-scarf-necktie-vintage-accessory)
Like plaid is to grunge, paisley is to boho. While this unique pattern may have been loved by hippies in the 70s and bandana wearing bikers in the 80s, paisley’s origins actually started far from the States. The paisley print was birthed from Persian and Indian culture, representing life, fertility and eternity. But since being turned into a rock ‘n roll staple by The Beatles in the 1960s, paisley evolved from a pattern of symbolism to a signature style for artists and musicians worldwide. David Bowie, Mick Jagger, and other male musicians took the bohemian trend and added their own edge to it. More recently, brands like like Zimmermann, Dolce & Gabbana, and Etro jumped on paisley for Spring/Summer 2019 to add a free spirited twist to their high fashion collections.
Prints in fashion are like sprinkles for ice cream — they add immense color, vibrancy and fun. But more importantly, patterns can be a means of expressing your own unique style and personality, whether that be through a cozy plaid scarf or a full blown Cher Horowitz plaid ensemble. Check out talkingfashion.net for patterned pieces that pop or to consign your own printed fashions!
References:
Baines, Wesley. “How Looking Great Can Make You Happier.” BeliefNet, https://www.beliefnet.com/inspiration/the-psychology-of-fashion-how-looking-great-can-make-you-happier?p=2.Baker, Lindsay. “Paisley: The Story of a Classic Bohemian Print.” BBC,6 Nov. 2017, http://www.bbc.com/culture/story/20151021-paisley-behind-rocks-favourite-fashion.
Barnes, Sarah. “From Coco Chanel to Alexa Chung: A Brief History of the Iconic Breton Stripe.” Style Caster, http://stylecaster.com/breton-stripe/.
Desimone, Lindsey. “A Brief History of...Plaid.” Elle Decor, 18 Nov. 2015, https://www.elledecor.com/design-decorate/trends/a7612/history-of-plaid/.
Kaplan, Sarah. “The Scientific Reason Your World Brightens up When You Do.” The Washington Post, 3 Sept. 2015, The Washington Post, http://www.tpof-thepsychologyoffashion.com/features/fashion-psychology.
Lewis, Danny. “A Brief History of Plaid.” The Smithsonian, 20 Nov. 2015, https://www.smithsonianmag.com/smart-news/brief-history-plaid-180957342/.
Ovadia, Natalie. “ Tale of Love & Hate: The Big Print Divide.” The Psychology of Fashion,27 Oct. 2017, http://www.tpof-thepsychologyoffashion.com/features/fashion-psychology.
“The History of Patterns in Fashion.” Artteca, 17 Nov. 2016, https://artteca.com/blogs/artteca/the-history-of-patterns-in-fashion.
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Color and Fashion: Black and White
Color and Fashion: Black and White
By Paige McKirahan
As a true classic color combination, black and white has been at the head of major fashion movements whether they be minimalist, sophisticated, or grungy. We typically associate black and white color palettes with more old school style and most certainly old Hollywood glamour; the presence of black and white film during times of high profile fashion events can prompt this association, even though the clothing itself could have been in color!
This relaxed color palette, especially when it is applied to clothing, can set the tone for an entire look. It allows for stand out accessories or jewelry to pop more than ever, especially when accented with a brightly colored accent piece for contrast. Though it seems quite simple, it can add an edginess to a look that could not have been achieved with full color pieces. You can dress up these subdued hues with any type of accessories whether they be colored or colorless gems, coordinating black and white pieces, or wildly patterned accessories.
A lack of vibrant shades should not be a concern, as black and white works well in any context from a night at the ball or an afternoon at the coffee shop! Accessorize your look with some of our black and white jewelry, or amp up your black and white clothing with some of our more flamboyant pieces! Whichever way you decide to style this trend, you can be certain that your chicness will shine (even during this Halloween season!)
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Color and Fashion: Pantone Colors
Color and Fashion: Pantone Colors
By Paige McKirahan
As the leaves outside are beginning to change, we here at TalkingFashion are feeling chromatic and decided that there is no better time to discuss the colorful hues of the fashion world! Though it may seem that the evaluation of color in this realm could be everlasting, the best place to start is with Pantone’s Color Trend Report! Every season, those at the Pantone Color Institute create a report covering the top colors seen making their way down the runways at New York Fashion Week for the upcoming season. As trends regarding hue found in fashion collections tend to be an indicator of color trends across all mediums of the design world, Pantone’s guide is an easy way to see the inside the minds of creatives.
After evaluating the collections for Spring/ Summer 2019, we see a desire to look forward with empowering colors showing confidence, an uplifting spirit, and joy. The unexpected combinations show creativity and illustrate a cross between high fashion and street style that eclipses seasonality. The vibrant hues highlight authentic desires without overpowering design; read on to see the 12 colors and four neutrals in action as described by Pantone!
Neutrals:
(All credits to pantone.com)
Keep an eye on the blog this week for more discussions of color, pattern, and style in fashion!
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Creeping Into the World of Jewelry: The History of Insect Motifs
Creeping Into the World of Jewelry: The History of Insect Motifs
By Paige McKirahan
Over time, we have observed designers and innovators create pieces of art and fashion that reflect the interests of society. Given our long standing fascination with nature, it was only natural that insect motifs would crawl their way into the wild world of accessories. From using real insects to creating them out of diamonds and pearls, this aesthetic choice has been popular for centuries and it seems that it is here to stay.
As many common themes in jewelry do, the practice of incorporating insects in accessories has roots in ancient Egypt. Scarabs in amulets were widely popularized and most of the time, real scarabs would be used in the creation of these pieces. Butterflies, which are the most popular insects depicted in fashion, were incorporated into Egyptian bracelets as early as 2600 B.C. It has been said that wearing insect motifs has long been associated with the symbolism surrounding each of these arthropods. The cicada along with some variations of beetles and butterflies have positive attributes relating to immortality, rebirth, rejuvenation, longevity, and courage.
Why do we form these types of associations you ask? It could be attributed to the fact that we have been able to naturally or historically observe the lives of insects. Many go undergo the process of metamorphosis, where they grow and completely alter their appearance in different growth stages. Though ancient wearers of these designs may not have known about the science behind these transformations, they would have still noticed these obvious changes, influencing them to form the positive associations we are familiar with today.
As time soldered on, insects were incorporated into designs sporadically until they burst in popularity in the Victorian, Edwardian, Art Nouveau eras. Throughout these periods, natural themes were popular in all forms of art, from fashion to architecture. The emerging industrial era and romantic associations surrounding nature prompted the widespread use of insect motifs. Many featured depictions of moths, butterflies, and dragonflies, and were created from a variety of gems, pearls, and colored glasses.
Insects in fashion are still prominent themes in collections from Jeffrey Campbell to Betsey Johnson. Whether it be in ancient Egypt or the New York runways, we love the wild look of arthropods in jewelry here at TalkingFashion! Head over to our collection and search for your favorite bug-inspired pieces to accessorize any season!
