Pioneering the Scarf Industry 

By Paige McKirahan

Seeing as how we have already learned the history behind the magnificent accessory, we begun to wonder about the designers who paved the way for scarves to become the classic piece that they are today. Hermes, of course, burst onto the scene with their wonderful silk designs that exuded luxury and wealth, capturing the attention of everyone from starlets to the everyday person. But what about the other popular designers that took the piece and molded it into something of their own? Read on to hear of our favorite scarf designers and brands throughout time (and to find some of their pieces in our shop!)

Glentex

When the brand first stepped onto the scene in 1939, it emerged under the umbrella of the Glendser Textile Co. that received its first registered trademark for lady’s scarves and handkerchiefs. In the following decades up into the 1970s, Glentex became increasingly popular and was widely known for their beaded collars and vibrant patterns. Many pieces were made in Japan out of a wide variety of fabrics, including silk and rayon. At the height of their popularity, they even partnered with our beloved Schiaparelli and Gloria Vanderbilt to create high fashion pieces!

Totes

This brand, which was popularized by their easy-to-carry rainboots, hails from our home state of Ohio! Specializing in rainwear and waterproof accessories, Totes truly began in 1942 and shot to fame after they introduced the first collapsible umbrella in 1970. From there on out, they began creating other popular rainwear, including the coveted water resistant scarf. This supermarket and drugstore brand is still operating today and boasts a large collection of colorful, waterproof accessories that even high fashion lovers love to sport!

Echo 

After its conception in the ‘20s, Echo began building an impressive arsenal of patterns that would build rapport until the late ‘70s when the scarf business began to see a decline. When the creators' daughter, Dorothy, took over the company after her husband’s death, she was determined to beat the dwindling sales and did just that in 1983 when the brand made its way into the European market. After a slew of licensing agreements with fashion and home goods giants like Ralph Lauren and Laura Ashley, the company began releasing more accessories and home furnishings that expanded their profits and popularity exponentially. Today, it is still privately owned by the family and this emerging lifestyle brand still celebrates their humble roots with their 95 anniversary just having passed in September. In their blog commemorating the event, they even go as far as saying that they feel responsible for bringing the scarf to the world of fashion (Bold statement! Do you agree?) 

Vera

Though there seems to be many famous Vera’s in the fashion industry (think Bradley and Wang), Vera Neumann is one of the most iconic of them all; her namesake brand made beautiful art affordable and not just a thing to be admired on the wall. With all of her scarf designs being based upon original paintings, it is evident that Vera had creative roots in textiles and illustration. When she began a silkscreen printing company with her husband George and their friend Frederick, it saw almost immediate success. In the midst of World War II, the growing company was looking for ways to continue manufacturing product despite heavy rations; she stumbled upon some parachute silk at an army surplus store and voila! Her scarf business was born. She created the first signature scarf in history with her name transferred to every product, making her a household favorite with recognition all around the country. Marilyn Monroe, Grace Kelly, and even the First Lady Bess Truman loved her designs as she requested the "Vera" fabric be used in White House Decor. Her iconic presence in both the art and fashion worlds landed her work in the Metropolitan Museum of Art, The Museum of History and Technology, and the Museum of Modern Art. She was even commissioned to paint the Foucault Pendulum in the Smithsonian, which can still be seen hanging in their offices today.

Elaine Gold

As one of the industry’s most knowledgeable scarf entrepreneurs, Elaine Gold got her start as Vera’s assistant where she was the studio business manager tasked with helping develop and market the scarf business. 19 years later, she joined another budding scarf business, Robinsons & Colluber, where she was one of the first to make waves in brand marketing for the scarf industry. She then joined another one of our designer favorites, Totes, and ran their XIIX Karats brand that she eventually bought in 1983. Changing its name to Collection XIIX, she built it into a powerhouse with licenses from Anne Klein and Jones New York. When Drew Pizzo bought her company in the ‘90s, she went on to create Elaine Gold Enterprises, which found its first license with the US Postal Service! She worked with the Met, Vera Bradley, and essentially anyone in the industry looking to promote their scarves as she was the “go to” expert in the field.

Though there are a wide variety of other scarf designers that paved the way for today’s successors, these are some of our favorites. In addition, Avon, Paoli, and Burmel created high quality designs that were affordable and can be seen in vintage shops all over the world. On the higher end, Valentino, Missoni, and Givenchy all have been creating luxury scarves adored by the industry for decades. To purchase any of these brands, check out our links throughout this post or search our collection to find some hidden gems of your own! 

The Resurgence of Opulence and Femininity in the 1950s

By Paige McKirahan

As society was finally on the road to recovery in post World War II and Great Depression America, fashion began to reflect this return to the norm as it exploded into new directions and silhouettes. In 1947, Christian Dior created ‘The New Look’ collection, which the first from the couture house and his first as a designer. The goal of the line was to revive France’s international fame in the fashion industry and it was wildly successful; Dior’s excess use of fabric and extremely womanly forms were a refreshing change from the rationed simplicity we became so familiar with in the 1940s.

He was extremely fond of the feminine motifs used in the ‘30s and they were easy to bring back into circulation as women were greatly encouraged to fulfill their roles as beautiful, well-dressed homemakers. Influenced by Victorian era silhouettes, skirts became full and busts were padded to create tiny waists in shorter, sexier styles. Despite the fact that this collection was released in the late ‘40s, it became a huge inspiration for ‘50s fashion and set the tone for the decade’s biggest trends.

Dior’s ‘New Look’

(photo credit to harpersbazaar.com)

Fundamentally, the 1950s were a time of conformity and modesty. Women’s appearances were directly correlated to their husband’s success, causing them to spend more time shopping and updating their closets with the latest fashions in order to appear affluent. There were two main dress types popularized in this era: the swing dress and the pencil dress. The swing dress featured a full skirt and the pencil was a form fitting sheath style. Both had cinched waists are were shin length, but the sheath style was impractical to wear around the house as it didn't allow for much movement. Housedresses were full- skirted and simple in cotton, with shorter sleeves and collars. If a woman had errands to run, she could wear her housedress out and spice it up with matching accessories and a pair of heels rather than flats. Evening and cocktail dresses were glamorous and made of rich fabrics including silk, satin, lace, velvet, and chiffon.

 1950s day dresses

(image credit to vintagedancer.com) 

Skirts were full and commonly made of one large round piece of fabric, dubbing them 'circle skirts'. Fluffy petticoats were worn beneath them to add volume and some were pleated at the waist to give an added fullness. Pockets were common and were either hidden on the sides or adorned on the front as an added statement piece. Poodle skirts are quite possibly one of the most iconic styles to come out of this period, though they were not popular as we assume them to have been.

Jewelry in the ‘50s was clean, colorful, and ornate; as spending power increased in this decade, costume jewelry flourished and gave women the opportunity to coordinate their outfits with accessories effortlessly. Some novelty designs and patriotic motifs were still popular, but they were eventually replaced by classic shapes and colors that were easier to pair with clothing. Expanding on this desire for cohesiveness, many women wore matching sets of jewelry, which were commonly referred to as parures. At the beginning of the decade when pierced ears were not socially acceptable, ear clips reigned and were gem-laden and oversized.

Pearls enjoyed a huge boom in popularity as their chicness paired beautifully with the feminine styles of the time. Yellow- toned and rose gold was the favored choice, along with the synthetic plastic Lucite. Lucite played a huge role in jewelry innovations of the period and prompted the creation of the jelly bean pin; this style of pin was quite small and Lucite was crafted into tiny cabochon balls to form the belly part of the animal design. Trifari and Coro were both huge names in the jewelry industry as they produced the increasingly popular costume jewelry and were the largest manufacturers in the American market.

Clip on earring featuring pearl and gold accents

(photo credits to vintagedancer.com)

Small hats were worn by mature women in this time period, typically made of felt and adorned with flowers, feathers, or bows. Pill box hats, berets, plate hats, and the cloche popularized by Audrey Hepburn were all prominent styles and were created to sit delicately on the head as to not compress the hair. Hair flowers were a famous alternative to hats and were integral to the pin-up look. Scarves tied around the entire head or worn as a headband also accompanied the Rockabilly aesthetic and emphasized the hair flip style. One barely left the house without a pair of gloves, and matching them to hats and purses was a popular practice. Purses tended to be smaller and hobo styles were iconic, along with novelty bags made of unusual materials.

After two decades of rationing and longstanding economic turmoil, the 1950s was a period of overwhelming optimism and change. Dior completely altered the fashion world with his debut collection and pushed the trends of the era towards femininity and opulence. We see accentuated waists come back into style and the rise of more traditional values prevail, which greatly influenced industry trends. If this has inspired you to emulate this iconic era’s style, head over to our collection to check out some vintage pieces that are sure to give you that ‘50s feel!