A Voguish Valentine’s Day

By Paige McKirahan 

We all know that Valentine’s Day, the world's most beloved romantic holiday, is fast approaching as February 14^th is less than a week away! In the midst of your mad dash to find that perfect gift for your special someone in the name of St. Valentine, you may be left wondering: who is this Saint and why are we even celebrating Valentine’s Day in the first place? 

The history behind this day of love is somewhat mysterious; there are three martyred Saint Valentines that are recognized by the Catholic church and the stories surrounding them are all enigmatic, sharing the same emphasis on the saints’ empathy, heroism, and dedication to romance. The celebration of Valentine’s Day came on the heels of the saint’s popularity in England and France during the Middle Ages. This celebration first began as a festival and feast that most think was held in the middle of February in attempt to implement Christian ideals into the pagan celebration of Lupercalia. Lupercalia was a fertility festival dedicated to Roman gods Faunus, Romulus, and Remus. This festival began with Roman priests sacrificing a goat for fertility and a dog for purification in a sacred cave where infant Romulus and Remus were thought to have been cared for by wolves. They then took the goat's hides and dipped them into sacrificial blood, which was then used to gently slap women and crop fields to increase fertility. The women then placed all of their names into an urn for each of the city’s bachelors to pick out of, resulting in a pairing for the coming year that often ended in marriage.

 

Lupercalia celebration (source)

 

Despite the fact that Lupercalia was outlawed on the account of it being “un-Christian”, Pope Gelasius wanted to continue the celebration and declared February 14^th to be St. Valentine's Day at the end of the 5^th century. The association with love didn’t come until around the 1400s when the first written valentines began to appear. By the 18^th century, it was common for those across all social classes to exchange small gifts and notes with their loved ones to commemorate their affection for one another. 1900 brought the machine printed cards that began to replace handwritten notes as the preset messages made it easier to express one's emotions in a time where that was ultimately discouraged. Today, an estimated 145 million Valentine’s Day cards are exchanged this year, with women purchasing over 85% of those pieces.

 

Early Valentine (source) 

 

While this holiday tends to be all about romance, it is also one of the year’s best opportunities to dress up and wear what you love in celebration of the day of love! From heart motifs to a color wheel of red hues, Valentine’s Day fashion may be cliché for some, but we think it’s a fun way to bring a pop of color to the otherwise gloomy February weather. One of the most popular gifts given to commemorate the day (and one that lasts longer than chocolate or flowers) is jewelry; whether it is diamonds for your significant other or a fun new accessory for yourself, this holiday is a great excuse to grab that piece you’ve been debating about buying. While simple jewels in bracelets, rings, earrings, are necklaces are common when they are given as Valentine’s day gifts, this holiday’s accessories have a lot more to offer.

 

This jewelry buying sentiment didn’t come into play until the 1930s when Hallmark, the most famous greeting card company in the world, created a line of Valentine’s Day jewelry that took consumers by storm. Diamonds weren’t a popular choice until the 1980s, which means that costume jewelry prevailed and featured images like teddy bears, flowers, hearts, cupid, or other love-centric designs. Of course, most items are red and pink in tone, but some may go for a more edgy route and celebrate Valentine’s Day in black! If you’re stuck on what to gift to your loved ones (or to yourself!), check out our collections for some great gift-giving inspo!

 

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Fashion Flashback: The Hot History of Hats

By Paige McKirahan

 

To continue on with our historical evaluation behind some of the most iconic accessories of all time, it would only be appropriate to reflect on how hats came to be in celebration of Hat Day!  Whether they be worn for fashion, protection, ceremonies, rituals, or utilitarian purposes, these head coverings have been a staple in the industry for thousands of years. Of course, this long history starts in ancient Egypt; one of the first images depicting a hat can be found in Thebes tomb and this illustration shows a man wearing a conical straw hat. They also first appeared in an early illustration of Pileus which depicted him wearing a simple small cap.

 

 

Ancient Egyptian Headwear (source)

 

In this time and throughout history, one of the most popular materials for hats is felt. The ancient Egyptians and Native Americans first discovered this material when they discovered that camel hair, when compacted into the floors of their sandals, contributes to the creation of this material. St. Clement, the patron saint of felt hat makers, was said to encounter the material in a similar fashion after filling his shoes with flax fibers.

In these ancient times, hats were generally worn either to signify high status or for protection from the elements. In Ancient Rome and Greece, Phrygian caps also referred to as Liberty caps, were used as symbols of freedom for exonerated slaves. The first brimmed caps were found in Ancient Greece and were worn by those seeking to protect themselves from the sun, typically those working in fields or in construction.

As headwear began to evolve, gendered styles came into play during the Middle Ages; women were wearing a variety of new head covering designs ranging from veils to wimples. Later in those years, women’s hats transformed into elaborate displays of wealth that sometimes featured two horn-like decorations or conical shapes.

 

 

Middle Ages Hat Styles (source) 

The 18^th century birthed newer designs created by milliners; the term was created to describe products made in Milan and other Northern Italian regions that were made with high-quality materials. One of the most popular hats of this time was the Shepherdess hat, which featured a large, sun-blocking brim. Bonnets were as popular women’s in fashion as top hats were for men, and both were made from silk at the time. Silk top hats were so popular and awe-inspiring that a man wearing once caused such a stir in the streets he earned himself a 500 dollar fine from inciting panic!

In the following century, hat’s widespread popularity began to rise and was considered to be very fashionable as more designs become available. Women’s hats started growing in size and opulence with many including feather details, circular constructions, and varying brim styles. Brim sizes saw a decrease with the introduction of the parasol umbrella, and then grew again as the 20^th century grew closer. Hats also began adapting to popular hairstyles, accommodating new cuts and fashions as to not disturb one's overall look. The first Kentucky Derby occurred in this century and established itself as the largest hat fashion event in America (and it still is to this day!).

 

Kentucky Derby Fashion

 

The 20^th century saw hats in a new light entirely. Wars, constant rationing, and accompanying social and cultural changes had a huge impact on all aspects of fashion, including headwear. The cloche hat peaked in popularity, and round hats with decorative flowers were another favorite of fashion lovers everywhere. Towards the middle of the century, fashion icons like Jackie Kennedy popularized the pillbox hat, which was followed by the fedora for both genders. Berets, top hats, sombreros, western hats, and ball caps all fluctuated in popularity during this time, and some of these styles are still very well received by the public.

Today, hats are still a hugely popular accessory and have been made staples in many sporting, cultural, and social events. They aren’t typically worn for ornamental purposes with as much gusto as they once were, but sports caps, beanies, and sun hats are beloved accessories for casual wear in modern times. To get a piece of fashion history to have as your own, check our collection of hats 

 

Happy Hat Day TalkingFashion Peeps!

 

 

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