talkingfashion » Valentino
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History of Valentino
History of Valentino
By Paige McKirahan
There are few words that you think of when you hear Valentino, and most of them are associated with luxury. This haute couture label is one of the top fashion brands in the world and has been seen on industry magazines, runways, and red carpets around the globe. Everyone from the likes of Elizabeth Taylor to Naomi Campbell have been seen in these designs and with such a high profile presence in not only the fashion industry, but in the luxury industry as well, you would expect a history that lives up to fame. Valentino Garavani, the creator of the fashion house, made sure that in not only lived up to those expectations, but exceeded them.
(photo credits to wwd.com)
Garavani, an Italian native, was born in Voghera in 1932. He had an affinity for fashion starting at the beginning of his life, and eventually went on to study design in Paris at the beginning of 1950. He then was hired for his first design position with Jean Desses, and worked for them until 1967 when he obtained a position with Guy Laroche in his new atelier. After working there for two years and improving his taste and his technical skills, he returned to Italy and opened his own fashion house. At the end of 1957, he debuted his first haute couture collection and his refined lines and sophisticated aesthetic garnered great praise from publications like the Sunday Times in London.
Valentino with his collection for Guy Laroche in 1967
(photo credits to her.ie)
In the following three years, he quickly became the favorite of those in the “new Hollywood”, or Cincecitta, during great economic success in Italy. One of the first big names to wear a Valentino design was Elizabeth Taylor during her time filming Cleopatra in Rome. His collection for fall/ winter in 1961 boasted garments inspired by Jacqueline Kennedy, which only increased his growing global fame. His superstar status was secured after his 1962 show in Florence; the designs were so dazzling that he became the first Italian designer to have a French Vogue cover created in their honor.
Valentino 1961
(photo credits to pinterest.com)
His fall/ winter collection for 1963, which featured wild animal motifs, landed him in the pages of American Vogue, launching his popularity in the American market. The 1966 Valentino collection has become famous for its pop-art inspired pieces, which were aligned with the iconic movement during that decade. The 1960s proved to be quite prosperous for the brand as the designer’s pieces and accessories, especially his handbags sporting the luxurious gold “V”, were considered to be fundamental parts of a jet setting woman’s wardrobe. 1968 saw critical moments for the label; its spring/ summer line that year contributed to the dissipation of a haute couture crisis that involved people looking at less exclusive models. Following the show, shops opened up in Paris and Milan and later that year Valentino designed Jacqueline Kennedy’s wedding dress. These events made Garavani the most acclaimed designer in the industry at that and set the tone for the rest of his time with the brand.
(photo credits to pinterest.com)
The 1970s brought experimental changes; a boutique line was created alongside of the Valentino label itself, and both lines adopted an art deco aesthetic. The brand’s first namesake perfume was released in 1978, and it was followed by a line of blue jeans that made their debut at none other than Studio 54. Moving into the ‘80s, we see the rise of the famous Valentino red accompanied by classic black and whites; the silhouettes included a variety of draping, ruching, and dramatic details. The ‘90s saw a decade of celebrations for the brand’s 30 years in fashion through a series of films, books and exhibitions. Valentino himself sold the brand to Holding di Partecipazioni Industriali SpA (HdP) in 1998, but remained the creative director until his retirement in 2008; his last show was at the Musee Rodin in Paris and featured the most iconic set of supermodels from all of his decades in fashion. After Garavani’s retirement, Ferruccio Pozzoni and Alessandra Facchinetti took over his position and they were then succeeded by Maria Grazia Chiuri and Pierpaolo Piccioli shortly after, who still director the label today.
From Valentino's last show as creative director, 2008
(photo credits to loveofvalentino.blogspot.com)
Valentino has seen a wide collection of iconic accessories ranging from heels to bags. As I said before, the iconic “V” bag was a staple in womens closet and established the house as an essential brand. The Valentino Rockstud heel is quite possibly the most iconic piece to come out of the brand; these studded, strappy stilettos have been a favorite of street style aficionados and have inspired an entire line from the brand. This newfound studded fame reignited the brands popularity and has brought Valentino back to the forefront and into the closets of millions. Check out our favorite Valentino piece in our collection and gift yourself some classic red couture this holiday season!
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Pioneering the Scarf Industry
Pioneering the Scarf Industry
By Paige McKirahan
Seeing as how we have already learned the history behind the magnificent accessory, we begun to wonder about the designers who paved the way for scarves to become the classic piece that they are today. Hermes, of course, burst onto the scene with their wonderful silk designs that exuded luxury and wealth, capturing the attention of everyone from starlets to the everyday person. But what about the other popular designers that took the piece and molded it into something of their own? Read on to hear of our favorite scarf designers and brands throughout time (and to find some of their pieces in our shop!)
When the brand first stepped onto the scene in 1939, it emerged under the umbrella of the Glendser Textile Co. that received its first registered trademark for lady’s scarves and handkerchiefs. In the following decades up into the 1970s, Glentex became increasingly popular and was widely known for their beaded collars and vibrant patterns. Many pieces were made in Japan out of a wide variety of fabrics, including silk and rayon. At the height of their popularity, they even partnered with our beloved Schiaparelli and Gloria Vanderbilt to create high fashion pieces!
This brand, which was popularized by their easy-to-carry rainboots, hails from our home state of Ohio! Specializing in rainwear and waterproof accessories, Totes truly began in 1942 and shot to fame after they introduced the first collapsible umbrella in 1970. From there on out, they began creating other popular rainwear, including the coveted water resistant scarf. This supermarket and drugstore brand is still operating today and boasts a large collection of colorful, waterproof accessories that even high fashion lovers love to sport!
After its conception in the ‘20s, Echo began building an impressive arsenal of patterns that would build rapport until the late ‘70s when the scarf business began to see a decline. When the creators' daughter, Dorothy, took over the company after her husband’s death, she was determined to beat the dwindling sales and did just that in 1983 when the brand made its way into the European market. After a slew of licensing agreements with fashion and home goods giants like Ralph Lauren and Laura Ashley, the company began releasing more accessories and home furnishings that expanded their profits and popularity exponentially. Today, it is still privately owned by the family and this emerging lifestyle brand still celebrates their humble roots with their 95 anniversary just having passed in September. In their blog commemorating the event, they even go as far as saying that they feel responsible for bringing the scarf to the world of fashion (Bold statement! Do you agree?)
Though there seems to be many famous Vera’s in the fashion industry (think Bradley and Wang), Vera Neumann is one of the most iconic of them all; her namesake brand made beautiful art affordable and not just a thing to be admired on the wall. With all of her scarf designs being based upon original paintings, it is evident that Vera had creative roots in textiles and illustration. When she began a silkscreen printing company with her husband George and their friend Frederick, it saw almost immediate success. In the midst of World War II, the growing company was looking for ways to continue manufacturing product despite heavy rations; she stumbled upon some parachute silk at an army surplus store and voila! Her scarf business was born. She created the first signature scarf in history with her name transferred to every product, making her a household favorite with recognition all around the country. Marilyn Monroe, Grace Kelly, and even the First Lady Bess Truman loved her designs as she requested the "Vera" fabric be used in White House Decor. Her iconic presence in both the art and fashion worlds landed her work in the Metropolitan Museum of Art, The Museum of History and Technology, and the Museum of Modern Art. She was even commissioned to paint the Foucault Pendulum in the Smithsonian, which can still be seen hanging in their offices today.
As one of the industry’s most knowledgeable scarf entrepreneurs, Elaine Gold got her start as Vera’s assistant where she was the studio business manager tasked with helping develop and market the scarf business. 19 years later, she joined another budding scarf business, Robinsons & Colluber, where she was one of the first to make waves in brand marketing for the scarf industry. She then joined another one of our designer favorites, Totes, and ran their XIIX Karats brand that she eventually bought in 1983. Changing its name to Collection XIIX, she built it into a powerhouse with licenses from Anne Klein and Jones New York. When Drew Pizzo bought her company in the ‘90s, she went on to create Elaine Gold Enterprises, which found its first license with the US Postal Service! She worked with the Met, Vera Bradley, and essentially anyone in the industry looking to promote their scarves as she was the “go to” expert in the field.
Though there are a wide variety of other scarf designers that paved the way for today’s successors, these are some of our favorites. In addition, Avon, Paoli, and Burmel created high quality designs that were affordable and can be seen in vintage shops all over the world. On the higher end, Valentino, Missoni, and Givenchy all have been creating luxury scarves adored by the industry for decades. To purchase any of these brands, check out our links throughout this post or search our collection to find some hidden gems of your own!
