Skip to content

Wear What You Love Every Day


Making Big Waves in Wearable Technology by Paige McKirahan

by TALKINGFASHION TEAM 20 Aug 2018 0 Comments

From Armani smartwatches to Levi’s smart jackets, the fashion world is seeing technology as its favorite trend in what is reshaping the fashion experience. As we know, wearable smart accessories typically connect to your devices via Bluetooth, but what if they used radio frequencies and the internet to allow your garments to do more than just check your iPhone’s notifications or count your steps?

One company that is working to answer this question is Avery Dennison in collaboration with fashion label Rochambeau. At the Decoded Fashion Summit last year, these collaborators unveiled their latest creation: the smart bomber jacket. The piece, which they dubbed the Bright BMBER, is equipped with an NFC chip created by Dennison that acts as a sort of radio transmitter, allowing it to be scanned. This in turn gives the wearer access to exclusive events around New York including VIP art shows, clubs, and even the designer’s runway show at New York Fashion Week.

Rochambeu’s golden ticket, the Bright BMBER

Avery Dennsion is running with this idea of internet connected fashion and wants to break away from smart accessories, bringing more of a focus to apparel and the shopping experience. The RFID tags created by the company use radio-frequencies and are being implemented in many garments and the stores that sell them, elevating the consumer experience tenfold. Shoppers can try on apparel and the RFID tag will connect to one of the mirrors in the store, giving the buyer the opportunity to learn more about the garment, how it’s made, or how to style it.

It has even been predicated by Andrea Bell, the director of consumer behavior for forecasting form WGSN, that wearables will soon be a thing of the past. She says that, “we won’t need wearables, it will just be in our clothes.” This new technology gives way to an untapped layer of branding that could open doors to experiences that would take the industry to the next level. Who knew radio frequencies would become trendy!

Photo credit to

930 x 520px


Sample Block Quote

Praesent vestibulum congue tellus at fringilla. Curabitur vitae semper sem, eu convallis est. Cras felis nunc commodo eu convallis vitae interdum non nisl. Maecenas ac est sit amet augue pharetra convallis.

Sample Paragraph Text

Praesent vestibulum congue tellus at fringilla. Curabitur vitae semper sem, eu convallis est. Cras felis nunc commodo eu convallis vitae interdum non nisl. Maecenas ac est sit amet augue pharetra convallis nec danos dui. Cras suscipit quam et turpis eleifend vitae malesuada magna congue. Damus id ullamcorper neque. Sed vitae mi a mi pretium aliquet ac sed elitos. Pellentesque nulla eros accumsan quis justo at tincidunt lobortis deli denimes, suspendisse vestibulum lectus in lectus volutpate.
Prev Post
Next Post

Leave a comment

Please note, comments need to be approved before they are published.

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Cameo Pin Brooch Authentic Vintage Jewelry
Sign Up for exclusive updates, new arrivals & insider only discounts

Recently Viewed

Edit Option
Back In Stock Notification
Terms & Conditions
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
this is just a warning
Shopping Cart
0 items