In 1968, the brand Calvin Klein was founded as a coat shop at first in NYC. This was during the youth movement and Calvin Klein's first collection was a line of "youthful" products. From there, the brand was known. It continued to expand past just clothing. More products such as accessories were included.
The creative vision for their products is looked at in a different perspective compared to most brands. They tend to keep their products on the more simple side, but with just enough "oomph" to it to keep it interesting, and not boring.
In 1968 Calvin Klein designs would be gracing the cover of American Vogue within a year of its opening. By the 11th year of its opening in the York Hotel, Revenues would increase to $30 million.
Calvin has truly pushed the envelope with his brand advertisements often times currying up conversational opinions. One of the most infamous being of Marky-Mark Walberg and a 15-year old Brooke Shields, in the campaign- nothing comes between me and my Calvin’s- campaign. The ad was eventually banned. Since then the Calvin Klein brand has kept their finger to the pulse of pop-culture.