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With a rich Italian history Danecraft was formed by the Primavera family in 1918 and quickly rose to the choice of royals by 1921. They even went as far as taking the design process to the home of the patron to design and reproduce a cherished object of art into jewelry.
Danecraft was born as a division of Primavera designs in the United States when Victor Primavera Sr. immigrated to Rhode Island in 1934. The company remains until this day a privately owned and operated company.