Rosenfeld, who grew up in Los Angeles, graduated from Syracuse University in New York and worked in an art gallery and two women's apparel firms before co-founding a company called Baggs in 1975. A year later, she struck out on her own. In the 80s her bags were sold in Nordstrom, Bullock's, Robinson's, For & Taylor, Saks Fifth Avenue and Marshall Field.

Rosenfeld designs bags in simple pouch, clutch, tote, drawstring and briefcase shapes. She makes bags of the best designs and highest quality.