Gianni Versace was born in the city of Reggio Calabria, Italy. The craft of design was perhaps, inbreed in him from a young age from skills learned at his mother’s dressmaking shop. The Versace brand itself was formed in Malian with the help of his brother Santo who over-saw the financial side of the country and Donatella with design. Donatella became the artistic director of the Versace Group after Gianni’s murder in 1997. The company still makes headlines with its ability to ingrain itself into pop-culture time and time again.