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Founded in 1977, Roy Raymond started the company originally for a place for men to feel comfortable purchasing lingerie from for their woman. The store name comes from Queen Victoria from the UK associating with the refinement of the Victorian Era. The "secret" is what was hidden underneath the clothing.
The brand was growing a bit, but Raymond sold the company to someone else, Leslie Wexner. He decided to focus on the female customer more rather than the males.
The products are astonishing. Anything in the store you purchase is bound to make the customer feel confident and sexy, and that is the goal.