Neide Ambrosio

In a time like ours when so many people are focused on sustainable lifestyles and products, it would only be natural for this practice to cross over into the fashion world. Neide Ambrosio is a designer working towards this assimilation; in partnership with National Geographic, this São Paulo native creates a wide variety of accessories from soda can tabs. After moving to Rio de Janeiro with her husband in pursuit of his music career, this retired teacher was completely removed from her home at the age of 65. She began collecting trash and cleaning locally;  this environmental work lead to her to consider a new hobby; she knew how to crochet and thought, how can I use these pieces to create something amazing? She began to use beer can tabs on account of the fact that Brazilians consume them in excess and litter their empty cans on beaches, and got to work!

To create her pieces, she collects tabs from the cans that she finds and washes them thoroughly, removing all residues and impurities. After they are cleaned, she either uses their natural color or spray paints them for an added flair! Lastly, she crochets the pieces, bringing all of the tabs together to create a unique, cohesive accessory. Her bags are mostly lined with zipper pockets, and are great conversation pieces for any green fashion fanatic!

As her skills grew, so did her creativity; she claims that she had so many ideas that she was overwhelmed with wanted to create them all at once! As she designed more products and was encouraged to display them at local craft shows, her popularity began to grow. Novica, which is a company run by National Geographic set to promote the work of creatives, then came into contact with her and wanted to sell her products. She decided that she should partner with them and has been thriving in all aspects of life since. Her business began to bloom and her enthusiasm surrounding the partnership even encouraged her husband to help her in creating ideas for her pieces.

With her name now publicly known and her products sought after, she got to a place where should could offer employment to young girls from untrustworthy companies; she taught them her skills and feels privileged to be able to help others in need. Her designs have been seen all over the world from local fairs to the arms of Hollywood stars to the pages of Vogue! Her work for the environment offers great fulfillment while also being a creative outlet, allowing everyone involved to reap the benefits of her amazing creations! Head on over to our collection to get one of your own Neide Ambrosio designs to help both the Earth and your accessory closet!

Floral Patterns Bloom in Fashion

By Paige McKirahan

From Dia de los Muertos style to spring classics, florals have always been one of fashion's most beloved patterns. In jewelry and clothing alike, this natural motif can be traced back hundreds of years; of course, they were present in many ancient cultures dating back to the 12^th century, but we saw the true culmination of this aesthetic in the 19^th century. At this time, textile production saw a huge increase on account of the Industrial Revolution. This paired with the newfound “floral language” boosted botanic influence tenfold and echoed romantic themes from the past. This "language" essentially used specific flowers and arrangements to send messages that could not be spoken aloud in Victorian times. Victorian age society saw its peoples begin to carry floral dictionaries and exchanged “talking bouquets” that could be worn as fashion accessories.

Later in this century, we saw Impressionists and Art Nouveau enthusiasts alike take interest in East Asian art styles that featured exotic floral patterns. They can be credited with starting a trend surrounding Orientalism that spanned until World War II. This 20^th century interest was transformative; floral motifs became popular in the accessory world and we saw a burst in the use of florals as a whole. Tropical aesthetics seen in the ‘50s and ‘80s along with hippie style in the ‘60s and ‘70s were huge trends and true indicators of their time.

Presently, flower patterns have established themselves as part of “eternal fashion”: their longstanding popularity has never faltered and there are a wide variety of patterns appealing to all styles. Read on to see five of the most prominent floral patterns in fashion to review for this upcoming spring! 

Abstract:

These florals tend to be lively scenes that use shapes, lines, and colors to create abstract patterns. 

Art Nouveau:

This floral style was birthed from the Art Nouveau movement that was characterized by its feminine and liberated aesthetic.

Retro:

Retro florals tend to be in muted tones with a more geometric style. They feature strong bursts of color, and are reminiscent of the fashion in the 1960s.

Geometric:

This style of botanical pattern uses different shapes and colors to create bright designs that hint at floral motifs. 

Ditsy: 

Ditsy motifs include small flowers in an all-over design, creating a simple but fun pattern. 

For all of these styles and more, check out our floral collection and let your style bloom!

Designer Spotlight of the Week: Missoni

By Paige McKirahan 

Considering our discussion of color and patterns in the fashion world this week, it was only appropriate to spotlight one of the most iconic brands of all time that put colorful knitwear front and center. Missoni, which was established in 1953, is now a global label that has established its high profile image by experimenting with stripes, plaids, patchworks, mosaics, zigzags, and wild patterns intertwined with vibrant color combinations. This Italian fashion house was founded by Ottavio Missoni and his wife Rosita; since the brand’s conception, the Missoni family has become famous for their values and closeness. As their brand developed, Rosita became the house’s business manager while Ottavio used his exception eye for color to be the genius behind their color palettes. Since then, it has been run by three generations of Missonis and is now in the hands of the creators’ daughter, Angela, who has made the brand into what it is today. Now that we know about who created Missoni and when, let’s look more into the dynamic history of one of fashion’s most quintessential labels.

 When the brand first was created, it began producing tracksuits for the Italian Olympic team as Ottavio was formerly an athletic sprinter. The pair continued manufacturing athletic wear until they took interest in knitting machines. Soon after, they discovered the Raschel machine; after using a technique known as fiammata, or flames, the machine created a knitted fabric with an intricately weaved zigzag pattern. This 1962 discovery birthed their iconic design as they could only create stripes in simple structures prior to the Raschel.

Ottavio Missoni

(photo credits to amara.com)

Their first runway show in 1967 put their unique style on the map and by the 1970s, they were recognized worldwide for their artisanal craftsmanship. They used a variety of materials including wool, cotton, linen, rayon, and silk with over forty colors that made their fun patterns pop. Two of the brand’s biggest fan included Anna Piaggi and Diana Vreeland, and magazines all over the world were pining for Missoni’s hippy-chic designs to grace their pages. The brand began experimenting with chevrons, waves, prints, and scalloping, but their zigzag pattern still held the crown as their most popular style. In 1972, the New York Times even went as far as declaring that Missioni’s knitwear had become an “international status symbol, like Vuitton bags and Gucci shoes”.

1970s Missoni

(photo credit to pinterest.com)

As the ‘70s progressed, Missoni was applying their iconic patterns to everything from accessories to home goods. They officially launched a home label in 1983 and has been ever-expanding since. In addition to accessories and homeware, they have also produced swimwear and fragrances. They have even collaborated with huge brands like Target and Havaianas to make their iconic designs more accessible to a wider market. Buyers were so enthused that their designs could be seen in Target that it crashed the retailer’s website after the release. Missoni aesthetics can be seen out of the home as well as the brand opened a series of themes hotel with their interiors being adorned with colorful zigzags.

Missoni for Target

(photo credit to target.com)

The family run company has Angela at its head, who completely reimaged the company’s image to be sure it reflected her parent’s original values. She has held the position of design director for twenty years and over this time has altered the marketing approach to cater to more urban and youthful clientele. She has done this through a multitude of extensive campaigns, most notably with fashion photographer extraordinaire Mario Testino. Her daughter and brothers are also active in the company; her daughter Margherita serves as her assistant while her brothers, Vittorio and Luca, work in more technical fields of sales and research. The family is careful about partnerships and licensing agreements, but they do have over 20 that extend into women’s wear, men’s wear, children’s fashions, accessories, and home furnishings. They even have made partnerships with automobile manufacturers to create fabrics for car interiors.

Missoni Fiat Interior 

(photo credits to magazineauto.com)

However you like to interact with the Missoni brand, it is evident that throughout its lifespan, the brand has stayed true to their original values. At the forefront of fashion since its conception, the designs themselves have become iconic and occupy every design medium. If you are looking to sport some Missoni flair of your own, head over to our collection and snag some of our favorites!